Showing posts with label uk. Show all posts
Showing posts with label uk. Show all posts

Tuesday, 19 August 2008

Police State: an Orwellian experience in Waterloo

From Wikipedia: 

George Orwell's novel Nineteen Eighty-Four describes Britain under a socialist totalitarian régime that continuously invokes (and helps to create) a perpetual war. This perpetual war is used as a pretext for subjecting the people to mass surveillance and invasive police searches. The state destroys not only the literal freedom after action and thought meant by expressions like "freedom of thought", but also literal freedom of thought.

From Qik: 

Tuesday, 20 May 2008

MySpace UK advertising on Google - smacks of desperation?


Twitter's down, so what would of been a small observation has ended up as a proper post. I was reading Andrew Chen's blog this morning when I noticed that MySpace UK was being advertised in the Google pay-per-click ads below the post. 

This smacks of desperation - a viral social network having to advertise itself on a search engine?

MySpace has been performing poorly in the UK for a while, lagging behind Bebo and Facebook, but if it wants to catch up it needs to see what these are doing better for users, not pay for advertising. Users join social networks either because a) they offer more suitable functionality b) all their friends are on it. Very, very few join because c) they saw a Google advert.

Just think, if MySpace cancelled all the adverts they were paying for, and used those cost savings to reduce the adverts on their site, then it might provide a better user experience, leading to more engagement, retention, and users.