
Twitter's down, so what would of been a small observation has ended up as a proper post. I was reading
Andrew Chen's blog this morning when I noticed that MySpace UK was being advertised in the Google pay-per-click ads below the post.
This smacks of desperation - a viral social network having to advertise itself on a search engine?
MySpace has been performing poorly in the UK for a while, lagging behind Bebo and Facebook, but if it wants to catch up it needs to see what these are doing better for users, not pay for advertising. Users join social networks either because a) they offer more suitable functionality b) all their friends are on it. Very, very few join because c) they saw a Google advert.
Just think, if MySpace cancelled all the adverts they were paying for, and used those cost savings to reduce the adverts on their site, then it might provide a better user experience, leading to more engagement, retention, and users.