I noticed this when I logged on to Facebook this morning. The upside to the huge social network inventory and low CPC is that you can use it to perform highly targeted, cost effective, performance based marketing - and this shows that even a staid institution like the BBC are recognising the benefit. Of course, this would be even better if they had integrated the iPlayer fully with Facebook, so that when you clicked it would let you watch the show without leaving the site, and would allow them to plug in to Facebook's viral channels to make the user acquisition even more cost effective.
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