What is the iPlatform?

Early this year I began working on the concept of the iPlatform, a tool to allow any website to integrate fully with multiple social networks, using their application platforms. I teamed up with Dan Lester, who had built Open Socket, a tool allowing Open Social applications to plug into the Facebook API, and we've spent all summer working on the concept, discussing it with customers, and building the actual technology behind it. Last week I sat down with Michelle Acton-Bond, who we're working with on our go-to-market strategy, to create a simple video which will help to explain the use case behind the iPlatform. We're currently working with launch partners, and will be keeping you up-to-date on the progress of the iPlatform on theiplatform.com 

The iPlatform Demo from Joshua March on Vimeo.