One of the sponsored links on the Facebook homepage this morning led me to a new application, Best Crew By Far, from the RAF. It's a simple application that allows you to select your 'best crew' for different RAF roles. I've opted to be a lone ranger fighter pilot:
It shows you the roles you've been offered by friends and the stats to which position suits you best. This is pretty much it; they're not going for any long-term retentive elements, just a bit of fun to show off the different roles within the RAF organisation (personally, I don't know why anyone would choose anything other than Fighter Pilot. Presumably this is why they need the app). Each of the role names links in to the relevant RAF careers page, where instead of a simple job specs they have real stories from people who actually do the job:
It's good to see an organisation like the RAF start to experiment with social networks; the simple mechanism to ask actual users to recommend their friends for different posts could prove to be an innovative way of getting more people to realise the range of jobs available. The app has a few thousand users at the moment; it will be interesting to see how they evolve the application, and if this spreads out to other military recruitment efforts.
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