I was exploring the new privacy settings for Facebook this morning when I noticed that they've given an opt-out for social ads. There's been a lot of attention in the news recently on Yahoo and Google giving opt-out from targeted ads, so this is on a similar vein. Personally, I have nothing against targeted ads, but having your photo appear next to an advert to a friend is an extra step that although useful from a marketers viewpoint, really does require an opt-out at minimum.
From Facebook, go to Settings>Privacy>Newsfeed and wall>Social Ads to find the setting.
1 comments:
That's really interesting. I've noticed that their targeted ads are getting better everyday. I too find it a little unnerving when I see that a friend is a fan of some product that shows up on my profile.
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