I've just read this morning on the story of RockYou's 'Likeness' application on the new MySpace platform. Adam Ostrow wrote over at Mashable how, after installing the application, it wrote comments on all of his friends walls advertising the application, without his explicit consent.
He was quite annoyed, as it was spammy behaviour, and it was detrimental to his online image.
Subsequently, RockYou CEO Lance Tokuda announced that the application is being shut down, and MySpace informed Mashable that they wouldn't be tolerating such behaviour by applications, and are deleting all of the wall comments.
If you've read many of my previous posts you'll know that I'm a strong supporter of anti-spam measures by application platforms, as it's the only way that applications will continue to have real value into the future. Facebook made the mistake of letting applications do what they want, and this has lead to huge spam levels and application fatigue, as well as making it much more difficult for engaging applications which have real value to spread among relevant friends. They're now correcting this with hard anti-spam measures, and I'm very happy to see MySpace being firm on this from day 1. It will be very interesting to see what kind of applications become popular on MySpace, with all the users starting from 0.
He was quite annoyed, as it was spammy behaviour, and it was detrimental to his online image.
Subsequently, RockYou CEO Lance Tokuda announced that the application is being shut down, and MySpace informed Mashable that they wouldn't be tolerating such behaviour by applications, and are deleting all of the wall comments.
If you've read many of my previous posts you'll know that I'm a strong supporter of anti-spam measures by application platforms, as it's the only way that applications will continue to have real value into the future. Facebook made the mistake of letting applications do what they want, and this has lead to huge spam levels and application fatigue, as well as making it much more difficult for engaging applications which have real value to spread among relevant friends. They're now correcting this with hard anti-spam measures, and I'm very happy to see MySpace being firm on this from day 1. It will be very interesting to see what kind of applications become popular on MySpace, with all the users starting from 0.
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