A source within MySpace informed me yesterday that applications must pass a test on 'value' before they're allowed to be seeded within MySpace - they must be of 'genuine value to users'. I haven't got the specifics of this test, or how exactly this will be decided, but it's a different approach to Facebook, Bebo et al who essentially allow the users to decide.
This is an interesting approach, obviously an attempt to prevent some of the spam that has mired Facebook since they opened up their application. It will be interesting to see whether they consider value to be content/tools/games only, and if they prevent applications like vampires/zombies etc.
It will be interesting to see how this works out. With over 15,000 applications on Facebook, they would have to put in some serious man hours to test every application.
I personally think that the best method is to be completely open, but with strict rules on spam, much like Facebook are now introducing - e.g. only allowing newsfeed stories to be published when a user has actively interacted with an application, not passively.
I'll report on this more when the platform launches properly so we can see how it actually works in practice.
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