Fast Company becomes social network

FastCompany.com have revamped their web presence to become a community site. I logged on this morning and created a profile, you can see me here. Its the first time a 'mainstream' media site has gone social in this way, and it could be very interesting. We deal with some big media clients, and some of them are actually terrified of what social media and citizen journalism could do to their business. By getting users involved in this way media sites can stay relevant and monetize their content effectively whilst embracing social media without fear.

Jeremiah has written a very good initial analysis of the site here which I recommend you check out. Especially important is his comment on the focus on editorial content. As he says, this is the reason that we go to media websites, otherwise where's the differentiation from groups, forums and other social networks?