On my regular trawl of applications, I recently came across the 'Addicted to ....' series of apps, focused around TV series. I added the Scrubs version, a) because it's a great show and b) because I wanted to take a look at the app.
I was very interested to see their invite page:
They've used the social graph of new users to find friends who have Scrubs listed as a favourite TV show. This was the first time I'd seen this used in an app, and it could conceivably be transferred to a wide range of applications. Not only is it useful, especially if the application is a 'fan' application, and so your friends could have a valid interest in using the application, but it also catches the eye and made me much less likely to simply click on 'Skip'.
As friend lists grow, this is a very interesting way of making invites relevant, increasing the take up rate and lowering irrelevant application invites which a lot of people find annoying.
If you've seen any other interesting ways of using the social graph to maximise invites, or have any relevant articles, post a link and let me know.
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