Wednesday, 30 January 2008

Facebook: Adds remove all tool for requests

In their continuing mission to fight spam and allow users to operate in a clutter free environment if they so wish, and probably in response to some unofficial request-clearing tools, Facebook have announced today (in my news feed) that they've added a 'clear all' option that becomes available whenever you have more than 25 requests.

This is a good move for users, bogged down with mounting requests. It makes it more important however for developers to move away from forced invites and the such, as for requests to continue to be valid they must be relevant, which is far less likely if users are forced to send hundreds out to everyone they're friends with. 

In the long run, the only way that applications will succeed will be by providing real, long lasting benefit. The more that applications spam, the more likely it will be that all of the requests will be ignored - helping no-one. 

As much as possible developers should utilise the social graph of users to ensure that invites are relevant - see my post, Using the Social Graph to Maximise Invites on this topic.

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